Why is market research important for a startup?
Market research is very important to start a business. Irrespective of the size of the business one should know everything about the business he/she is going to start. Having money to invest in a business is not sufficient to run a business on a long-term basis. The prospects of running a business profitably for many years needs thorough knowledge about the demand and supply of the product and the demographics of people who are going to be the customers. To know this, market research is an important task that has to be performed. What is Market research ? Through market research, data is collected about the customers or a company and then analyzed to know about the future needs or requirements of the probable customers. The research helps any person who needs to start a business or an owner of an already existing firm to plan future strategies for the business. Research of any business is done to know about the industry prospects, consumers’ preferences, current an...